Ria and Nic from Castle Island sit down with Stephanie Howard and Bennett Collen, cofounders of Endstate, a web3 footwear and fashion brand. We cover the merits of the redeem-and-retain NFT model and the vision for Endstate.
- Bennett’s prior crypto startup and how he decided to unite his passion for sneakers with web3
- How Bennett and Stephanie met and cofounded Endstate
- Stephanie’s career in sneaker design to date
- Why creators and athletes are jumping at the opportunity to issue merchandise-linked NFTs
- Why Bennett and Stephanie chose to launch a web3 native brand
- How redeem-and-retain NFTs allow manufacturers to reduce inventory risk
- Why fashion is getting more targeted and niche
- Why Endstate is able to release new iterations of their sneakers so quickly
- Endstate’s rationale for manufacturing in the US
- Endstate drops to date
- Endstate’s new drop with Eagles wide receiver DeVonta Smith
- How web3 brands should think about which metaverse to build for
- Endstate’s thinking around Solana vs Ethereum and the impact of gas fees
- How to link physical products with NFTs – from NFCs to QRs to visual scans
- What should we call physical NFTs?
- Aside from shoes, what merch is amenable to the Endstate model?
- What product sectors will be NFTed?
- How developed are authenticated third party marketplaces for physically linked NFTs?
- Physical-linked NFTs as a trojan horse to onboard mass markets into web3
- The future state of Endstate
- Other web3 drops Bennett and Stephanie enjoyed
- The future of entangled NFTs
Read more:
- Nic Carter on Medium: Redeem and Retain NFTs are the future of Luxury Goods
- Vogue Business: How the crypto bear market is resetting fashion’s Web3 strategy
Drops and more at endstate.io
Intro and outro music: Daniel Allan's Collage #344
