This week, Preston and Stig read Billionaire Howard Schultz' book titled, "Onward." Schultz was the CEO and founder of Starbucks. In the early 2000's, Schultz initially left the company only to return as the CEO in 2008. This book covers his first hand account of the return and why it happened.
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In this episode, you'll learn:
- The story behind Starbucks and how it got to where it is today
- How Starbucks’ growth strategy failed and how it was fixed
- Why successful leaders are obsessive about their businesses
- If McDonald's truly makes better coffee than Starbucks
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